Site Design & Architecture
Argus Interactive Agency
SITE DESIGN & ARCHITECTURE
How your site is constructed has a huge impact on your search engine rankings and click-through rates. Many design techniques that may be really cool and offer a lot of flash from a technology or marketing perspective will significantly lower your search rankings or make your content invisible to search engines. Data structure and navigation that work well for you may be a huge red flag to a Google or Yahoo! or impede searchers from taking the actions you desire.
We provide expert analysis and recommendations to make your site as search friendly as possible and keep it that way. We take an analytically logical approach to identify and correct barriers to search like: heavy use of Flash, audio, video rich media, graphics without descriptive text and required registration & passwords. We then work with you to optimize HTML code, site maps, internal link structure, title tags, meta tags, etc. We also look for improvements in site navigation and usability for improved conversion rates and to increase the efficiency of search engine indexing.
Please contact us to discover how Argus Search Marketing can improve business performance and make the search engines talk about you over the other guys.
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