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SEO TOPICS

Search Engine Optimization

Argus Interactive Agency
217 N. Main Street, #200
Santa Ana, CA 92701
714.881.2300

 

 

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SEARCH ENGINE OPTIMIZATION

The vast majority of all web traffic and internet transactions begin with one of the major search engines. Yet, over 84% of web-pages are invisible to search engines because of content and architecture irregularities.

Can search engines see you?

Search Engine Optimization (SEO) is the science of maximizing the efficiency of your website to take advantage of the free "natural" search engine rankings on search engines like Yahoo!, Google and MSN. Unlike Pay Per Click (PPC) advertising, where you can immediately buy your way to the top listings and tightly control the ad copy, SEO is more like a PR campaign -- Requiring a long-term focus and regular maintenance to watch your page rankings in the various engines and to work toward making your pages as search engine friendly as possible.

Search engine rankings are extremely subjective, determined by secret algorithms developed by search engines, and highly dependent on the relevancy of your site’s content, site construction, and popularity and general “buzz” associated with your site. SEO requires a deep understanding of how the various search engines work, what appeals to them, what is rejected, and how your target customers use search to look for products, services and information.

Argus Search Marketing offers complete SEO services to companies looking to maximize natural traffic potential of their websites. We combine our deep knowledge of website architecture, search engine technologies and algorithms and extensive online marketing experience with proven processes and methodologies to significantly improve our client’s natural keyword rankings on the terms that mean the most to their business.

Argus Search Marketing SEO begins with developing an intimate understanding of your business through discovery sessions with a focus on your business model, marketing goals and objectives, products and services, customers and competitors from a search perspective. Next, our team will perform a complete audit of your website to analyze your existing content, design elements, site architecture, file structure and link popularity to identify and document all issues that are problematic for the various search engines’ indexing and ranking algorithms.

Based on these findings, we develop a site improvement plan that details and prioritizes areas of concern and offers recommendations on the changes you should consider to optimize your natural search results. We deliver expert services to implement these recommendations and provide ongoing SEO maintenance to keep improving your site’s natural keyword rankings.

We focus on the key critical areas to success:

We're here to help

Whether you are just starting out or need assistance with your existing SEO efforts, the Argus Search Marketing team can help with SEO strategies and solutions that drive more traffic, increase conversions and profits, and free up your valuable time to focus on what you do best.

Please contact us to discover how Argus Search Marketing can improve business performance and make the search engines talk about you over the other guys.